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Why Professional Photography?

July 8, 2022

by Bridget Blonde


Nest Realty Inc. Brokerage

When you're selling your home, it's important to take advantage of all the tools at your disposal to get it in the best possible shape. One such tool is professional photography. Here are the reasons why you should consider using a pro photographer to capture your home's listing photos.


Better quality images in your listing will attract more attention to your home. Studies have shown that professional real estate photography can increase the number of clicks on a listing by well over 100%. Since approximately 97% of home buyers use the internet in their search, this is a huge benefit.


Homes that are listed using professional images tend to sell faster. Studies have shown that professional real estate photography can help a listing sell around 50% faster than homes without professional photography. Homes without professional photos and videos get overlooked and sit on the market for longer.


The images used to represent your listing can have a major impact on potential buyers. Using a professional real estate photographer gets your listing more attention and makes the home seem more appealing. Buyers will unconsciously assign a higher value to listings with great photos than with listings with bad photos.


Real estate photographers know how to use photos and video to give a complete picture of your property. This is increasingly important in our current times where the majority of home buyers review listings online before deciding whether or not to see properties in person.

When selling your house, it is important to have professional photography to make your home look its best. The photos will be used online and in print ads, so you want to make sure they are high quality. If you have any questions about the process or need help finding a photographer, contact your realtor. They will be happy to help!


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